Clear communication means avoiding embarrassing exposure – especially online
If you don’t want to confuse your customers, avoid ‘windbag writing’ on your site. Adam Christie minds his Ps and Qs. WEBSITES display organisations’ weaknesses….
Articles by As Perceived Reporter
Who pays for those tempting low prices?
ASDA, the TV advert says, would like to thank all those who have kept prices down. Really? A certain buying power may, yes, bring economies…
Small print is no credit to card companies
SMALL PRINT can be everything, especially where money is concerned. As a young man, I was profligate and ran up quite substantial debts. The experience…
Elderly mothers and teenage tears
January 10, 2000 Parents could be getting older – or at least medical and scientific technology could allow older women to become mothers. Is this…
Scammers look for old-fashioned credibility
THE latest attempts to con the gullible out of money have reverted to old-fashioned, rather than hi-tech, techniques – by using the post. Those posting…
Modest BBC documentary beats Guardian to scoop over ‘Dickensian’ warehouse
REGIONAL journalists at the BBC beat The Guardian to an exposé of working conditions at a retail distribution centre by two months – but with…
Germans triumph as Dutch and French lose track as rail operators in England
THE Germans have beaten the Dutch to run local rail services across the North of England – while the French involvement in transpennine routes will…
Experience may not be positive
Originally published in February 2004 PRINCIPLES in journalism, some might say, have never been the trade’s strongest point. Others suggest that whatever there may have…
Bringing the organization into disrepute
Sports stars are accustomed to the penalty, but could an important concept in public appearances be applied more widely? Chris Ebberston reports. SPORTS stars are accustomed…
Journalists bemoan increasing familiarity with covering mass killings in the US
JOURNALISTS, particularly broadcast journalists, in the United States have been quick to respond to the latest mass shooting – by explaining that they are becoming…