A MAJOR chain in the United States has introduced computerised guides using touch screen technology beside the escalators in its stores.
It’s a nice idea – but each display can only be used by one person at a time.
SCREAM SHOT: Touch screen store guides increase consumer resentment and lose sales because they can only be used by one person at a time. Picture: AsPerceived.
Get behind someone who is slow or trying to find a particular item and you can find yourself waiting several minutes just to find which floor mens’ accessories are on.
Either they need to install banks of such screens near every door, each elevator and escalator or they should go back to good, old-fashioned signs … they’re far more friendly to more people simultaneously and you don’t get impatient, pissed-off potential customers who only have a few minutes before the parking runs out or the bus arrives who say ‘**** this’ and walk out without spending.
Technology isn’t always synonymous with improvement.
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WHY is it that the ‘English peas’ sold in Trader Joe’s are grown in Guatemala?
DOG DAYS: Annie ponders the meaning of a late summer holiday for America’s canines. Picture: AsPerceived.
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MY friends’ dog Annie wonders whether the forthcoming US public holiday is Labor Day or Lab Or Day? She probably thinks it’s Labs or nothing … while still respecting the efforts of working people everywhere.
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HAS the United States become the land of the cable tie?
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